casual project 1.0
inspiration
Eduardo Godoy
a design impresario who began working in Chile in the 1980s and who has always been a strong advocate for innovative design and architecture in the country.
Ochoalcubo (Eight-Cubed) is a pioneering project in Chile that seeks to unite leading Chilean and Japanese practices with ground-breaking architecture. The collaborative enterprise was started by Godoy. For a nation that boasts more than forty individual schools of architecture, the ever growing number of professionals seems to have had a relatively small impact on Chilean cities. Faced with the seemingly infinite landscape of 'cookie-cutter housing' in the suburbs, Godoy implemented Ochoalcubo in order to provide opportunities for young professionals, alongside fostering a new kind of appreciation for the profession itself.
Ochoalcubo was created to attract national attention. It is intended to show the differences in the numerous real estate projects that extend throughout the suburbs of our cities, which imitate homes in places with very different realities and histories from their own, with stylistic clichés and results that are mostly far removed from good architecture. There is little concern that these developments might be merely superficial, and the architecture is simply considered to be another cost that should be avoided or plagiarized if at all possible.
moodboard
To honor all the incredible architects and based on this beautiful artistic landscape,
I started to build my own univers, with an archive, avant-garde asthetic, and
deconstruction’s style. Color's range is in dusty shades of dark pink and pastel purple.
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